Sunday 14 November 2010

Feedback: 14/11/10

Not as much progress as I would like group- you are not doing enough of this outside of lessons - you have no other homework for this subject than this!!


I wont repeat my last post - so I will offer some suggestions for your planning..


Target Audience – don’t forget to use Maslow’s Hierarchy of Need – to explain why your product fulfils basic human needs ( get an iumage of the pyramid off the internet) – also use the uses and gratifications theory ( Blumler, etc…)


Remember when you do a post – that you have to include comment and analysis to get the marks- e.g. comment on the artist logos- do they fit and support/create the brand image of the artist well… do you think?


Keep pushing your theory -
- what ideologies are you pushing? ( e.g. brand identity is included in this? why does this appeal to your target audience?
- Institution: who would be promoting and paying for the video? A British Indie label (Rough Trade etc...) or an international major label like SonyBMG?


- practice shots -video?
- casting shots
- shooting schedule for the next two weeks
- Costume photographs - actual props- for your planning?
- scanned storyboards and animatic
- a scanned filled out audience questionnaire sheet - detailed feedback and findings from that research of your target audience.
- Make up tests? if relevant
- risk assessment form for your shoots - a template can be found on Moodle.




Dont forget the work you did in class on music videos and the key concepts - it can be included here!

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