Matthew (Lead Sing)
Kristina (Actress)
Sarah Garrity & Callan Wheatcroft
Monday 29 November 2010
Filming and editing progress
I have filmed part of the music video of kristina in her house, i wasnt able to do it all there and then due to the lack of props, however this has now been sorted and i will be filming more footage. However the footage i did manage to get has been edited slightly to the point were we have got rid of footage we will not be using, we also edited the jump cuts within the clips and added the track.
Sarah Garrity.
Sarah Garrity.
Inspiration - back of CD cover.
This image was a great inspiration for me as it brings our brand image across strongly. My initial idea was to take lots of image of our artist and edit them in photoshop to get a similar effect to this image.
Sarah Garrity.
Friday 26 November 2010
Research of Magazine Advert
There are many different magazines that would be ideal to advertise our artist. Kerrang, NME and Relix ( a independent indie music magazine) are all magazines that our target audience would read.
This is a very typical indie music magazine advert. There are all dressed in the latest indie fashion and the font that they have used on the front of the cover is the same that is visible on their album. They look very indie in their appearance, the rhyme of lords and floor and the of Glastonbury Festival to Glasto would also appeal to my target audience.
This music magazine isnt that 'Indie' but however follows the same concept to advertising their artists. Muse are the main focus to the magazine, however they are shot in a darker more intense way to the Wombats (above). The background is grey whilst the Wombats uses backlighting to project the artist in a positive light.
Relix magazine is a perfect example to how we would advertise our artist. This is a small indie magazine that supplies our audience with everything that they want, interviews, reviews of live music, music videos and podcasts. The location is very urban country, the bands togetherness makes the audience feel as though they are together. The font of the writing is very unique to that artist and gives the audience a product recognition, this is what we want to create for our artistbut with a urban, gritty, working class northern image.
Callan Wheatcroft
This is a very typical indie music magazine advert. There are all dressed in the latest indie fashion and the font that they have used on the front of the cover is the same that is visible on their album. They look very indie in their appearance, the rhyme of lords and floor and the of Glastonbury Festival to Glasto would also appeal to my target audience.
This music magazine isnt that 'Indie' but however follows the same concept to advertising their artists. Muse are the main focus to the magazine, however they are shot in a darker more intense way to the Wombats (above). The background is grey whilst the Wombats uses backlighting to project the artist in a positive light.
Relix magazine is a perfect example to how we would advertise our artist. This is a small indie magazine that supplies our audience with everything that they want, interviews, reviews of live music, music videos and podcasts. The location is very urban country, the bands togetherness makes the audience feel as though they are together. The font of the writing is very unique to that artist and gives the audience a product recognition, this is what we want to create for our artistbut with a urban, gritty, working class northern image.
Callan Wheatcroft
Wednesday 24 November 2010
Research of Album Cover
It is very important that the album covers represent the brand image the artist is giving to their audience and also represent what is shown in their music video. To start this research i looked for album covers that were from bands similar to ours such as Oasis, The Streets and The enemy.
This is one that especially stood out to me. I loved the simplicity of the image. I felt that the image represented the brand image the band are trying to get across, this being a social realism gritty band. Also the band member looks lost, lonely and cold. This is a situation that anybody could be in, instead of having a flattering studio photo. The photo has been editing to make the colours of the bus stop to stand out more and also for the image to appear darker.
The Streets definitely create the same brand image via their music video and the album cover. The music video is very realistic. He is in locations that his audience are all familiar with such as a gritty cafe.
Here again is another album cover that stood out to me, this is for similar reasons to the one above, the biggest reason for this is the simplicity of the image. Just like the first image shown, this again is a very realistic picture which the audience is familiar with.
Here again is another album cover that stood out to me, this is for similar reasons to the one above, the biggest reason for this is the simplicity of the image. Just like the first image shown, this again is a very realistic picture which the audience is familiar with.
I love the mystery of this shot. If it snows whilst creating the projected i think it would be great to have the same gritty free as the streets pull off by the locations E.G. bus stop and also have the mystery of the snow. All the album covers i have looked at are very simple and this is definitely what we will be aiming for with our album cover.
How will this match our brand image ?
Our brand image is gritty social realism and we wanted to make this image strong across both our Cd cover and Magazine advert. I feel all the images i have used to gain inspiration have this strong image.
How will this match our brand image ?
Our brand image is gritty social realism and we wanted to make this image strong across both our Cd cover and Magazine advert. I feel all the images i have used to gain inspiration have this strong image.
Sarah Garrity.
Friday 19 November 2010
Props list, Costume plan, Location shots and Schedule plan for filming.
Shooting Schedule - Filming will be done on the weekend of Friday 19 Nov - Tuesday 23rd Nov
Green Screening will be then done on Wednesday 24th Nov
Costume plan will be in typical Indie clothing - Matthew will be a checkered shirt, leather jacket, tight fitted jeans and boots whilst Kristina will be wearing a dress and patterned tights, she will also have dark make up around her eyes.
Props list - Ipod, Ipod docking station, keys, chessboard, photos, bed, sofa and a mirror
Location - The majority of the filming for Kristina will be done in the studio on green screen and at her home whilst Matthew will be shot on outdoor locations, such as in Huncoat I have found very stylistic graffited walls and an old run down power station. Kristina's house will be made untidy to set the scene of a character that is losing the plot.
Callan Wheatcroft and Sarah Garrity
Green Screening will be then done on Wednesday 24th Nov
Costume plan will be in typical Indie clothing - Matthew will be a checkered shirt, leather jacket, tight fitted jeans and boots whilst Kristina will be wearing a dress and patterned tights, she will also have dark make up around her eyes.
Props list - Ipod, Ipod docking station, keys, chessboard, photos, bed, sofa and a mirror
Location - The majority of the filming for Kristina will be done in the studio on green screen and at her home whilst Matthew will be shot on outdoor locations, such as in Huncoat I have found very stylistic graffited walls and an old run down power station. Kristina's house will be made untidy to set the scene of a character that is losing the plot.
Callan Wheatcroft and Sarah Garrity
Monday 15 November 2010
Risk Assessment
The health and saftey risk assessment form is very important to the project as it would be done on professional shoots to prepare yourself and your crew for any hidden dangers therefore it is essential.
Callan Wheatcroft and Sarah Garrity
Callan Wheatcroft and Sarah Garrity
Marlow's Hierarchy Of Needs
Sarah.
Sunday 14 November 2010
Synopsis of Music Video
As the track we have selected for our music video is called 'Check Mate' we have decided to start our music video with somebody turning there song on on a ipod and then a couple of people will be playing chess, however this will be speeded up, therefore it will be at a fast pace to match the speed of the track. As the video continues it will divelope to a male artist singing the song in grim areas and also we will have a story going on during the video of a isolated girl that is basically losing the plot. This is very similar to the music video 'Love the way you lie' were there is a story going on aswell as showing the artists. We have also decided to use green screening which will consist of our actress (Kristina Tomlinson) trying to get away from lots of giant chess pieces. We have also be inspired by the music video 'I need you tonight - professor green' where he rips away the background and ends up at a different destination (this is at 1 minute 40 on the link below, this could be done by green screening and this is something we are definately going to try. If this is sucessfull it will show our acress trying to escape from a lonely place.
Sarah.
Sarah.
Feedback: 14/11/10
Not as much progress as I would like group- you are not doing enough of this outside of lessons - you have no other homework for this subject than this!!
I wont repeat my last post - so I will offer some suggestions for your planning..
Target Audience – don’t forget to use Maslow’s Hierarchy of Need – to explain why your product fulfils basic human needs ( get an iumage of the pyramid off the internet) – also use the uses and gratifications theory ( Blumler, etc…)
Remember when you do a post – that you have to include comment and analysis to get the marks- e.g. comment on the artist logos- do they fit and support/create the brand image of the artist well… do you think?
Keep pushing your theory -
- what ideologies are you pushing? ( e.g. brand identity is included in this? why does this appeal to your target audience?
- Institution: who would be promoting and paying for the video? A British Indie label (Rough Trade etc...) or an international major label like SonyBMG?
- practice shots -video?
- casting shots
- shooting schedule for the next two weeks
- Costume photographs - actual props- for your planning?
- scanned storyboards and animatic
- a scanned filled out audience questionnaire sheet - detailed feedback and findings from that research of your target audience.
- Make up tests? if relevant
- risk assessment form for your shoots - a template can be found on Moodle.
Dont forget the work you did in class on music videos and the key concepts - it can be included here!
I wont repeat my last post - so I will offer some suggestions for your planning..
Target Audience – don’t forget to use Maslow’s Hierarchy of Need – to explain why your product fulfils basic human needs ( get an iumage of the pyramid off the internet) – also use the uses and gratifications theory ( Blumler, etc…)
Remember when you do a post – that you have to include comment and analysis to get the marks- e.g. comment on the artist logos- do they fit and support/create the brand image of the artist well… do you think?
Keep pushing your theory -
- what ideologies are you pushing? ( e.g. brand identity is included in this? why does this appeal to your target audience?
- Institution: who would be promoting and paying for the video? A British Indie label (Rough Trade etc...) or an international major label like SonyBMG?
- practice shots -video?
- casting shots
- shooting schedule for the next two weeks
- Costume photographs - actual props- for your planning?
- scanned storyboards and animatic
- a scanned filled out audience questionnaire sheet - detailed feedback and findings from that research of your target audience.
- Make up tests? if relevant
- risk assessment form for your shoots - a template can be found on Moodle.
Dont forget the work you did in class on music videos and the key concepts - it can be included here!
Wednesday 10 November 2010
Roles within our Group
Matthew Norris - Lead Singer
Kristina Tomlinson - Actress
Both myself and Sarah will be taking part in the filming, green screening and editing throughout the project as we are a small group and need to help each other out. Sarah will be responsible for keeping the equipment lent to us by college such as the camera, tripod ect. However it will be Callans job to make sure that Matthew Norris is available for filming and it will be Sarahs job to make sure that Kristina is available for filming and green screening. We will both have to be very organised and on top of our schedule to make sure that the project runs smoothly.
Callan Wheatcroft & Sarah Garrity
Kristina Tomlinson - Actress
Both myself and Sarah will be taking part in the filming, green screening and editing throughout the project as we are a small group and need to help each other out. Sarah will be responsible for keeping the equipment lent to us by college such as the camera, tripod ect. However it will be Callans job to make sure that Matthew Norris is available for filming and it will be Sarahs job to make sure that Kristina is available for filming and green screening. We will both have to be very organised and on top of our schedule to make sure that the project runs smoothly.
Callan Wheatcroft & Sarah Garrity
Tuesday 9 November 2010
Music - Callan Wheatcroft
The music we have chosen to use is off a band called 'Jellys Last Jam' that unfortuatly split up. From the bands many different tracks we chose the track 'Checkmate'. I Feel we can both be very experimental with this track as it is very original and unique to the band therefore we can explore many different areas of music video. I personally know the lead singer of the band and he gave me permission to use any of his songs from the albulm 'Alibi'.
Callan Wheatcroft
Equipment and Technologies
Throughout the whole of rhe project we shall be using the program 'Final Cut Pro'. This is an advanced program with many benefits to it such as 'Chromer Keyer' which we will be using to green screen some of our actors in the film. We we be using a range of different lighting (define the lighting) when green screening ensuring that there are no shadows casted to make it look tacky and less authentic. We will be using a camrea recorder and a tripod to shoot all the relevant material for the music video
Callan Wheatcroft
Callan Wheatcroft
The Brand Image
To sum up the brand image of our band is
fun,
funky
yet exclusive.
This brand image will appeal to our target audience (teenagers aged 16-21) as it offers them something unique and strange that nobody can have any say in, especially their parents. The music can help give them their own personal identity and gives them the chance to get away from all the stresses that they come across in day to day life.
The logo to the brand image is very simple and authentic, it would have a very similar effect to the 'Rolling Stones' logo. Its a logo that is easy to replicate for the youths such as the nike logo thus I feel would be very popular and appeal to our target audience.
Callan Wheatcroft
fun,
funky
yet exclusive.
This brand image will appeal to our target audience (teenagers aged 16-21) as it offers them something unique and strange that nobody can have any say in, especially their parents. The music can help give them their own personal identity and gives them the chance to get away from all the stresses that they come across in day to day life.
The logo to the brand image is very simple and authentic, it would have a very similar effect to the 'Rolling Stones' logo. Its a logo that is easy to replicate for the youths such as the nike logo thus I feel would be very popular and appeal to our target audience.
Callan Wheatcroft
Monday 8 November 2010
Green Screening practice
This is the final video of our green screening practice. We started off with record a short 5 second clip of me against a green screen and then went to edit it in final cut. Whilst creating the clip we had to make a number of edits to the clip including removing the green background using Chroma keyer. Once the green was fully removed we had to use edge thin, softening and enhance tools to soften the edge of me. Once this was done we had to select a image on google, and we randomly picked a image of new york. Once the new york image was uploaded we had to resize both me and the background image. Finally we used colour corrector tab to match the colour of the background with me making it appear more believable.Sarah.
Friday 5 November 2010
Who Is Our Target Audience
Demographic and Psychographic Profiling.
Demographic profiling defines who the audience to a product is referring to their age, gender, geographical area, religion, sexuality and Socio-Economic Status. I feel that the audience that our music is aimed at are both male and females aged between 16 - 21. They would probably come from a well populated cultural city such as London, Manchester, Liverpool ect. The music would appeal more to the hetrosexual athiest community and be aimed at people with the socio economic status of C1 - B.
C1- Skilled non manuel e.g. Sales assistant & Shop floor supervisors
B- Intermediate Managerial, administrative or professional e.g. Teachers & Solicitors
Psychographic profiling puts people in bands to define them more clearly.
1. Mainstreamers
2. Aspirers
3. Succeeders
4. Reformers
I believe that the audience that we are aiming to appeal to is a mixture of mainstreamers and aspirers.
Young and Rubicans Cross-cultural Consumer Characteristics
YUPPIES - Young Upwardly Mobile Professionals
HEW - High Earning Worker
SNAG - Sensitive New Age Guy
ROB - Rich Ordinary Brit
I believe that it is these type of people that we will be typically aiming our product at, we will have to make our product mainstream to a certain extent but make sure its original to be in keep with the new age feel to the music.
Callan Wheatcroft
Demographic profiling defines who the audience to a product is referring to their age, gender, geographical area, religion, sexuality and Socio-Economic Status. I feel that the audience that our music is aimed at are both male and females aged between 16 - 21. They would probably come from a well populated cultural city such as London, Manchester, Liverpool ect. The music would appeal more to the hetrosexual athiest community and be aimed at people with the socio economic status of C1 - B.
C1- Skilled non manuel e.g. Sales assistant & Shop floor supervisors
B- Intermediate Managerial, administrative or professional e.g. Teachers & Solicitors
Psychographic profiling puts people in bands to define them more clearly.
1. Mainstreamers
2. Aspirers
3. Succeeders
4. Reformers
I believe that the audience that we are aiming to appeal to is a mixture of mainstreamers and aspirers.
Young and Rubicans Cross-cultural Consumer Characteristics
YUPPIES - Young Upwardly Mobile Professionals
HEW - High Earning Worker
SNAG - Sensitive New Age Guy
ROB - Rich Ordinary Brit
I believe that it is these type of people that we will be typically aiming our product at, we will have to make our product mainstream to a certain extent but make sure its original to be in keep with the new age feel to the music.
Callan Wheatcroft
Wednesday 3 November 2010
Examples Of Good Successful Branding - LOGOS
Radiohead
Michael Jackson
Deadmau5
Groove Armada
Gorillaz
The Who
Callan Wheatcroft
Tuesday 2 November 2010
Feedback 1/11/10
Some good progress group - however - all research should be done - are you doing this for homework?
all research should have been done by now -
a) branding - also include some research on artists logos and brands too!
b) Remember to link the demographics and psychographic theories and ideas to DEFINE WHO YOUR TARGET AUDIENCE IS!!! Define your target audience clearly.
C) Make sure that any research is linked back to YOUR PRODUCT! Otherwise it isnt relevant research
b) Remember to link the demographics and psychographic theories and ideas to DEFINE WHO YOUR TARGET AUDIENCE IS!!! Define your target audience clearly.
C) Make sure that any research is linked back to YOUR PRODUCT! Otherwise it isnt relevant research
Some good stuff here - but not enough and not enough detail for A2! See the example blogs on the Advanced Portfolio Blog.
PLANNING:
a) Now you need to define THE BRAND IMAGE - of your artist
b) remind us of your target audience and explain how this brand image will appeal to them
?
c) Now include videos that inspired you - storyboards, animatics, props lists, casting shots and location shots/scouting, shooting schedules, risk assessment sheets for shoots etc...
Monday 1 November 2010
Branding Our Artist
' Competitive branding became a necessity of the machine age, within a context of manufactured sameness, image-based difference had to be manufactured along with the product' - Naomi Klein, No Logo'Basically consumers had so much choice, therefore the distributors needed to create a personality for the product. An example of this in the music industry is Miley Cryus and Hannah Montana. This is a example of a very successful type of branding. They thought about there target audience whilst creating the brand and created a character that children would love.
How do Brands work?
'Brands work because they offer us a form of guarantee, a set of ready make values attached to a product that we too can adopt upon purchase' - www.mediaknowall.com
'Brands work because they turn a product into something unique and special, different to the rest - Branding allows a product to stand out from the crowd' - Naomi Klein, No Logo.
It is a clear fact that branding works, customers feel loyal to their brand, even when buying food, the customer would normally always buy the same brand as they know they will be receiving a good quality item. The same is for the music industry, the fans create a bond with the artist, and will always expect their music to be to their taste and will expect to see a good show when they go to their concerts. The music industry rely on branding to create that bond, this also rely on the brand to make the artist stand out and appear special.
We want to follow the idea of branding when creating our band, we want them to be different and make then appealing to the audience, without that special bond i feel the video would not be a success.
A sentence to describe our band
Upbeat energetic power-jazz.
Brand Logo
After much thought we decided to make our brand logo as simple and raw as possible. We toyed with the idea of creating a logo on the similar lines to the iconic Rolling Stones logo and came up the idea of having a a finger print but after much messing about with lots of drafts and re-dafts we came up with the final product.
Sarah.
Upbeat energetic power-jazz.
Brand Logo
After much thought we decided to make our brand logo as simple and raw as possible. We toyed with the idea of creating a logo on the similar lines to the iconic Rolling Stones logo and came up the idea of having a a finger print but after much messing about with lots of drafts and re-dafts we came up with the final product.
Sarah.
Top Rock songs of today
As the indie chart wasn't what we was looking for in terms of music, i then decided to have a look at the rock chart.
1) Enter shikari - Destabilise
2) Guns 'n' Roses - Sweet child o' mine
3) Muse - Feeling good (i have looked at the chart over the past couple of weeks and this song has been near the top on a number of occasions, therefore i decided to take a look at there music video.
4) Goo Goo Dolls - Iris
5) Motor Head - Ace of spades
6) 30 seconds to mars - Closer to the edge
7) The pretty reckless - Make me wanna die
8) Bon Jovie - Livin' on a prayer
9) Led Zeppelin - Whole lotta love
10) Evanescene - Bring me to life
11) Linkin park - The catalyst
12) Muse - Supermassive black hole
13) Led Zeppelin - Stairway to heaven
14) Queen - Dont stop me now
15) My chemical romance - welcome to the black parade
1) Enter shikari - Destabilise
2) Guns 'n' Roses - Sweet child o' mine
3) Muse - Feeling good (i have looked at the chart over the past couple of weeks and this song has been near the top on a number of occasions, therefore i decided to take a look at there music video.
4) Goo Goo Dolls - Iris
5) Motor Head - Ace of spades
6) 30 seconds to mars - Closer to the edge
7) The pretty reckless - Make me wanna die
8) Bon Jovie - Livin' on a prayer
9) Led Zeppelin - Whole lotta love
10) Evanescene - Bring me to life
11) Linkin park - The catalyst
12) Muse - Supermassive black hole
13) Led Zeppelin - Stairway to heaven
14) Queen - Dont stop me now
15) My chemical romance - welcome to the black parade
The music video follows a lot of the conventions of a typical rock video, which i was very disappointed with and the video didn't really keep me interested The video is mainly based on the performance of the band, and the main focus is on the lead singer, when the focus is on the lead singer, close ups are used to create a bond with the artist and the audience. The artist create a angry image with facial expressions, this image is supported by the colour pallet used throughout the entire video, the colours of red and black are used as they represent danger.
4) Goo Goo Dolls - Iris
5) Motor Head - Ace of spades
6) 30 seconds to mars - Closer to the edge
7) The pretty reckless - Make me wanna die
8) Bon Jovie - Livin' on a prayer
9) Led Zeppelin - Whole lotta love
10) Evanescene - Bring me to life
11) Linkin park - The catalyst
12) Muse - Supermassive black hole
13) Led Zeppelin - Stairway to heaven
14) Queen - Dont stop me now
15) My chemical romance - welcome to the black parade
After taking a look at the chart, it is pretty clear that most of the songs are very popular songs from the past, this could be due to the fact that there has not been any decent new rock songs from our era. This shows that there is a place in the market for something new and something different. This could be done by having a interesting music video that breaks the typical conventions of a music video.
Sarah.
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