Evaluation powerpoint
How effective is the combination of your main products and ancillary tasks?
Sarah Garrity
How effective is the combination of your main products and ancillary tasks?
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Thursday 3 March 2011
Sarah Garrity - Question 4
QUESTION 4 PART 1
How did you use media technologies in the construction, planning and evaluation stages?
The first technology we used in the entire project was the internet, this was used to all our research for both the music video and the ancillary tasks, we used youtube to view other music videos for inspiration and used the internet to look at other artists album covers. The internet was used mainly for inspiration that helped us on the way to make our music video.
Without the technologies we have, i doubt that the music video would ever of got made, therefore technologies was a big part of our project. Without the technologies the video would'nt of even been filmed, we started filming with a college camera, however the battery died very soon and we had very little footage to work from, so the next time we went out we made sure we had more than enough battery's, however we struck a problem again, when we went to upload the footage the quality of the footage was terrible and it was all pixelated down one side, we decided that this footage could'nt be used. Therefore the third time we went out to film we used our own camera, which worked fine. However by this time we was already way behind all the other groups.
During the lesson when we had faulty footage and their was no editing we could do, we decided to start the ancillary tasks. We used 'Photoshop' and 'Indesign' these programmes were very simple to use.
'Indesign was the main programme we used, i used to to colour correct all the images, to make them appear darker and grittier. I also used indesign to add the text onto the ancillary tasks, my first thought was that their would be very limated choice to pick from, therefore we would struggle to get the right font to match our brand image, however there was lots of fonts to pick from and you could also download fonts from the internet if you wish. Getting the ancillary tasks on the blog was very simple, all you had to do was export the image, and save it. Then once it was saved you could simply just upload them like a normal image.
I would say that 'Final Cut express' was the main programme used throughout the entire project. This is what we used to editing all of our music video together.
This programme allowed us to cut our footage down, leaving us with just the footage we wanted. Getting your footage on to final cut was very simple, all you had to do was press file and capture, then you have to wait for all your footage to capture into final cut. When the footage has finished uploading, you can then drag which ever footage you want onto the time line.
We wanted to get rid of all the sound on the footage so the music is the only audio on the footage, to do this you have to lock the footage, and then all you need to do is delete the audio under the footage, once this is done you can unlock the footage again.
Everytime you did something new to the footage, it needed to be rendered before you can watch what you have already done, to do this all you need to do is select the footage that has been changed select sequence, render and then render all. The final thing that we used final cut express for was to colour correct our footage, as we felt some parts of it (mainly the parts with our actress) was too light,
we colour graded it so it was darker with a hint of blue in it, this give the footage a more of a dark gritty feel to it.
How did you use media technologies in the construction, planning and evaluation stages?
The first technology we used in the entire project was the internet, this was used to all our research for both the music video and the ancillary tasks, we used youtube to view other music videos for inspiration and used the internet to look at other artists album covers. The internet was used mainly for inspiration that helped us on the way to make our music video.
Without the technologies we have, i doubt that the music video would ever of got made, therefore technologies was a big part of our project. Without the technologies the video would'nt of even been filmed, we started filming with a college camera, however the battery died very soon and we had very little footage to work from, so the next time we went out we made sure we had more than enough battery's, however we struck a problem again, when we went to upload the footage the quality of the footage was terrible and it was all pixelated down one side, we decided that this footage could'nt be used. Therefore the third time we went out to film we used our own camera, which worked fine. However by this time we was already way behind all the other groups.
During the lesson when we had faulty footage and their was no editing we could do, we decided to start the ancillary tasks. We used 'Photoshop' and 'Indesign' these programmes were very simple to use.
'Indesign was the main programme we used, i used to to colour correct all the images, to make them appear darker and grittier. I also used indesign to add the text onto the ancillary tasks, my first thought was that their would be very limated choice to pick from, therefore we would struggle to get the right font to match our brand image, however there was lots of fonts to pick from and you could also download fonts from the internet if you wish. Getting the ancillary tasks on the blog was very simple, all you had to do was export the image, and save it. Then once it was saved you could simply just upload them like a normal image.
I would say that 'Final Cut express' was the main programme used throughout the entire project. This is what we used to editing all of our music video together.
This programme allowed us to cut our footage down, leaving us with just the footage we wanted. Getting your footage on to final cut was very simple, all you had to do was press file and capture, then you have to wait for all your footage to capture into final cut. When the footage has finished uploading, you can then drag which ever footage you want onto the time line.
We wanted to get rid of all the sound on the footage so the music is the only audio on the footage, to do this you have to lock the footage, and then all you need to do is delete the audio under the footage, once this is done you can unlock the footage again.
Everytime you did something new to the footage, it needed to be rendered before you can watch what you have already done, to do this all you need to do is select the footage that has been changed select sequence, render and then render all. The final thing that we used final cut express for was to colour correct our footage, as we felt some parts of it (mainly the parts with our actress) was too light,
we colour graded it so it was darker with a hint of blue in it, this give the footage a more of a dark gritty feel to it.
Wednesday 2 March 2011
Tuesday 1 March 2011
Callan Wheatcroft & Sarah Garrity Q1
This is the script that we made to read over the top of our project but unfortunatly we ran out of time and so we have just put the written script on the blog.
Media Studies Evaluation Script
--------When creating our music video one of the main concepts we had to think about was if we wanted to challenge or follow the conventions of a music video. We decided to follow the conventions in some ways; however there are certain parts of the music video when we have challenged them.
--------- Videos shown on MTV nowadays have large budgets and are filmed in studios; however our budget was far from what would usually be spend in a music video. Most of the video was filmed on location rather than in a studio, even though we do have a basic studio within the college and we did use this for certain parts of the music video.
--------- In tradition Indie-Rock music videos the artist/band are generally filmed on location. The typical locations for these are generally at live gigs or gritty, industrial locations as they want to appeal to working class people.
------- We decided to follow the general look of an indie artist, this being jeans and leather jackets. This clothing is used to give a sense of realism in there music videos, and make them appear like a normal person.
----- One convention of indie music videos that we did not follow is the use of instruments. Bands tend to use instruments to show off there talent to there fans, and it is very common for the guitarist to have a solo part within the song, when they show off for a few seconds, a example of this is Slash from Guns and Roses –Sweet Child of Mine.
------- Nick Lacey offers the theory that every type of media offers something similar but different to keep the viewer entertained which I think applies to our music video. The location and clothing is very typical of the genre of music but there isn’t a band, which isn’t conventional for that type of music.
------- Andrew Goodwins theory states the lyrics match the music video and this applies to our music video. The song is about being depressed and caught up in a ‘checkmate’ and I feel that Kristina portrays that successfully.
------ Maslows Hierarchy of needs theory also applies to our music video. It offers the audience Safety needs, the audience will feel better and more secure because the video they are watching somebody suffering in a grim lonely environment.
---- Oasis ‘little by little’ music video has a very gritty northern appeal similar to our music video. Noel Gallagher is sat in a grim doorway with low-key lighting to make him look grittier, which follows the traditional conventions. He is also wearing a parker jacket and jeans, which also further follows the conventions. There is a colour change in music video, the video changes to black and white which is also very common of an indie music video; however it still shows up the colour red to show the colours of poppies (Flower) and the bus shelter. There are also some very industrial gritty streets which is typical of the indie music genre.
------- The location of our music video is very gritty with lots of graffiti, as it is an old power station the fits the theme of industrial and working class. There is a long shot in the video that shows the background of the power station. It is very rural and northern. However in our music video there are no musical instruments being played so that goes against the typical conventions of the indie genre. There are some good close ups of Kristina on green screen, she looks very evil and malevolent, she would creep out the audience which fits the lyrics (Goodwin) but is very rarely seen in indie music videos. I also feel that the tracking shot of the lead singer walking down the stairs is very good. The light reflecting from his face gives a sense of chiaroscuro lighting and a film noir effect.
--- A music video that inspired us while creating ours was Professor Green – I need you tonight. We was really drawn to the idea of having the background ripped away by the artist, even though we was unsure how it would turn out we wanted to have a good at this ourselves. Even though we finally managed to do it, it took us quite a while we didn’t really have a lot of this in the music video, and we both feel if we had enough time then we would of done more of this. When we got our feedback most of the people asked did like this idea and felt there should have been more of it.
Callan Wheatcroft - Q4 Part 1
We have used many different technologies throughout the project to work to our advantage. To shoot our film we used a college camera that was of DV quality, unfortunately the cameras battery failed on the day of the shoot due to it being very cold weather and the battery being quite old so I instead used a camera of my own that was of the same quality. However as we didn’t manage to film on schedule this put us 2 weeks behind everyone else and 2 weeks behind editing time so we decided instead to get on with our ancillary tasks.
We used ‘In Design CS3’ and ‘Photoshop CS3’ to edit our photos. We opened our photos with Photoshop to make colour corrections and to crop the image and then used In Design to make the final touches.
To colour grade in Photoshop you click on the image tab and then down to adjustments and this gives you a wide range of different options to choose from. For example in the poster I clicked on the black and white tab and changed the colour tabs to try and get the best stark difference in black and white. The crop tool lies on the left hand side of the photo and with this tool you simply click around the image until you are happy with what is left and then click enter and this crops your image. Then saving your photo as a JPEG it’s simple to import into In Design. After saving your photo into In Design you save your photo to the highest resolution possible for the best quality of photo for you to show on your blog. You save your file as in In Design file and simply upload it to your blog.
To edit out film we used the program ‘Final Cut Express’. This program once used regularly is easy to manipulate so that you can slow down and speed up film, colour grade film and easy to cut parts of film out that not needed.
Firstly to get your footage onto final cut you need to click ‘file’, go down to ‘import’ and then click ‘files’ again until you are left to browse your computer to find your footage. After importing your footage all you need to do is drag the footage onto the top timeline. You then repeat the process to get your song onto final cut put putting it on the bottom timeline. After that you then lock your bottom time line with the clicking on the small padlock icon at the left hand side of the timeline. To then cut your footage into pieces you select the razor tool at the bottom ride hand side of the timeline or ‘cmd’ ‘b’ is a commonly known shortcut. Once you have cut or moved your footage on the timeline you will be forced to render it, to render your footage you select what footage you wish to render, this is shown by a red line above the footage, then select ‘sequence’, ‘render, render all, render only’. All the effects that you will need are on the effects tab at the top of the screen, you will find most of the popular effects such as speed and colour grading under the ‘video transitions’ tab.
Throughout the project we have used the internet to help us along. Youtube was a very good help as it allowed us to compare and contrast our own work to work of professionals and other amateur film makers like myself. It also allowed us to see what type of conventions were typical of our genre and what could be challenged. Wikipedia was also a massive help to us as it gave us much needed information about branding. And finally slideshare as it allowed us to put up our work on blogger.
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