The Brand Image

To sum up the brand image of our band is

 fun,
funky
yet exclusive.


This brand image will appeal to our target audience (teenagers aged 16-21) as it offers them something unique and strange that nobody can have any say in, especially their parents. The music can help give them their own personal identity and gives them the chance to get away from all the stresses that they come across in day to day life.

The logo to the brand image is very simple and authentic, it would have a very similar effect to the 'Rolling Stones' logo. Its a logo that is easy to replicate for the youths such as the nike logo thus I feel would be very popular and appeal to our target audience.


Callan Wheatcroft