The magazine advertisement should follow the gritty, urban and working class feel that would appeal to our artists. The fun, funky and exclusive brand image should be pushed forward throughout the advert. The advert should mix something traditional that would work for the masses yet something new to appeal to the niche market to make the advertisement seem unique and quirky to push the brand image of exclusivity. The fun and funky aspect of the advertisement should be the traditional side of the advertisement. The indie clothing, the indie look and the standard indie poses.
Callan Wheatcroft
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