Branding - History

Artists have created their own brand image to be unique and stand out from the crowd. They offer the audience something particular even though they may play similar music to their competition. A brand image makes an audience loyal to it and create an image that people link to and draw the audience to them over and over again.

'The Rolling Stones' have created their own brand image successfully with this logo.

This logo has been with them since 1971s album 'Sticky Fingers' to today. This logo is widely recognised and offers them 7 out of the eight elements according to mudvalley.com

Brand Essence- new wave
Brand Slogan- a current slogan introduced in 2005 'Established in 1962'
Brand Personality- rebellious two fingers to society
Brand Values- the youth against repression
Brand Appearance- a mouth with a tongue poking out
Brand Heritage- the tradition of the 1960's 'Sex Drugs & Rock n Roll' lifestyle
Emotional Benefits-offers the audience a sense of youth toetherness that will fight against anything that stands in their way

Its is through this that the logos"Advertising is not merely about selling the produst; it is about selling a brand, a dream, a message" (Katherine Viner, commondreams.org)

The brand has been pushed and pushed at us through advertising it has fixed in our minds and we can no longer get rid of it, everytime the consumer sees an image remotley like that The Rolling Stones will always be at the back of their minds. The brand has a constant message and theme thrown at the audience for nearly 50 years therefore instilling it in the consumers minds over and over again.

Callan Wheatcroft