Kick starts - example

I was originally looking at the official indie chart, however the songs on the chart didn't seems to be indie enough for the type of music we was looking at. I decided to still have a look at a couple of the videos, where i came across Kickstarts by Example. This video really stood out to me as a broke the conventions of a typical indie music video.

From the start there is a very fast pace editing that flickers through lots of short clips, however when the music begins it then slows down to a average pace, then speeds up again when it gets further into the song. It slows down during the verses so the audience can interact with the artist whilst he is singing the verses. 

There is a number of split screens throughout the video, and within the split screen it shows different clips of lots of different people doing the same thing. The people within the music video are all dressed very differently, this is to keep the audience interested, as the have lots to look at. The video the goes into full screen but flickers through all the different people again, by having so much going on in a music video keeps the audience  interested and then the video can be watched over and over again as the viewer might have missed things the first time.

 The video then continues to be very random. Within the split screens there is a number of random things including fingers and sunglasses. I loved how random the video is and this will be a inspiration to us when creating our music video. Sarah.