Music Video Conventions - Theories

Sarahs conventions powerpoint

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Fall out boy - American sweetheart
This is very unique music video, and this is why it really appealed to me. The is a very unique use of camera angles throughout the video, including a number of a canted angle. This video breaks Andrew Goodwins rules that the lyrics have to match the video, and the video it not relevant to the song at all.  However with the video being so unusual keeps the audience intrigued and this leads to them watch the rest on the music video. The costumes in the video are very old fashioned but yet colourful, which follows the theme of the music video. The costumes break the typical conventions of rock bands,  you would expect a typical rock band to wear dark and gloomy clothing, Fall out boy have broke this convention to be a different.






I initially put the music video on the show you the type of editing we are considering on using when we create our music video. The short clips and the fast edited really drew me to this video, and this would keep the audience interested, i then when into looking at what artists inspired Lady Gaga when she created her brand image and it is said that her image came from a mixture of glam rock artist like David Bowie and pop artists like Madonna and Michael Jackson.




i felt this music video is very similar to the Lady GaGa video listed above,  accept the Lady GaGa video is just a modern version. In this video Modonna has alot of intertextuality of Marilyn Monroe. 'Pete Frasers' convention of intertextuality states 'Music videos often music videos use something with which the audience will be familiar with to create nostalgia and associates. This music video is very similar to Marilyn Monroe's film gentlemen prefer blondes. Marilyn was such a style icon and Modonna has used this to make her video a success.

Sarah