Who Is Our Target Audience

Demographic and Psychographic Profiling.

Demographic profiling defines who the audience to a product is referring to their age, gender, geographical area, religion, sexuality and Socio-Economic Status. I feel that the audience that our music is aimed at are both male and females aged between 16 - 21. They would probably come from a well populated cultural city such as London, Manchester, Liverpool ect. The music would appeal more to the hetrosexual  athiest community and be aimed at people with the socio economic status of C1 - B.

C1- Skilled non manuel e.g. Sales assistant & Shop floor supervisors
B- Intermediate Managerial, administrative or professional e.g. Teachers & Solicitors

Psychographic profiling puts people in bands to define them more clearly.

1. Mainstreamers
2. Aspirers
3. Succeeders
4. Reformers

I believe that the audience that we are aiming to appeal to is a mixture of mainstreamers and aspirers.

Young and Rubicans Cross-cultural  Consumer Characteristics

YUPPIES - Young Upwardly Mobile Professionals
HEW - High Earning Worker
SNAG - Sensitive New Age Guy
ROB - Rich Ordinary Brit

I believe that it is these type of people that we will be typically aiming our product at, we will have to make our product mainstream to a certain extent but make sure its original  to be in keep with the new age feel to the music.



Callan Wheatcroft